At Rust-Oleum, sustainability is part of our core. For nearly 100 years, we have helped to minimize our customers’ environmental footprint by developing and manufacturing innovative products that extend the life cycle of the things around them and save them from the landfill.
Innovative Product Development
From an extensive portfolio of consumer brands that help do-it-yourselfers protect, restore, renew and upcycle the things they already own – to high performance coatings that help professionals protect and preserve a wide range of commercial and industrial surfaces – Rust-Oleum is committed to developing innovative products that empower them to “reduce + reuse + recycle”.
Our commitment to responsible innovation also means that all Rust-Oleum products are developed and manufactured with the lowest environmental impact possible to ensure premium performance. Many of the products in our extensive brand portfolio are LEED compliant and carry the Green Seal or Rust-Oleum Earth Wise designation, which indicates that products meet or exceed strictest industry stands for VOC compliance and the delivery of premium performance. Others have earned the right to carry the U.S. EPA Design for the Environment insignia on their labels. The insignia is reserved for only those consumer cleaners and chemical products that meet the programs’ standards of being “safer for people and the planet without sacrificing quality or performance.”
Responsible product innovation also has led to the development of new technologies that minimize environmental impact. For example, our advancements in high solids spray paint formulation have led to the development of premium small projects paints that offer more than twice the coverage of competitive brands. Less paint is used and fewer cans are relegated to the recycling bin. Our commitment to responsible innovation extends to the use of recycled materials whenever possible, like the use of recycled tires to provide superior durability in our new water-based petroleum-free blacktop sealer and to developing next generation products with zero volatile organic compounds (VOCs) and hazardous air pollutants (HAPs).
Environmentally Friendly Operations
When it comes to internal operations, Rust-Oleum takes a proactive approach to managing our environmental impact. From the minimization of packaging material to energy-saving systems, from waste reduction to recycling, Rust-Oleum is constantly evaluating its operations to ensure the implementation of environmentally friendly practices that eliminate waste, lower energy consumption and minimize our environmental footprint.
Corporate wide, Rust-Oleum has audited and improved the systems that use the most energy at our manufacturing facilities, distribution centers and corporate offices. The use of energy-saving pulse monitoring and motion detection systems that minimize the use of electricity in off peak hours; installation of ultra high output Metal Halide fixtures and lamps to maximize efficiency; use of automated thermostats and free cooling systems to reduce evening and weekend energy use; and recycling of waste water for manufacturing and irrigation are just a few of the ways Rust-Oleum is minimizing its environmental impact.
All of our facilities and offices have active recycling programs, recycling paper products, metal and plastic cans, pallets, cardboard – even carpeting and printer toner – to save them from the landfill. Additionally, major projects to reduce packaging waste have been undertaken as part of our commitment to sustainability. For example, a recent change made to aerosol packaging will ultimately reduce corrugated waste by almost 250,000 pounds annually.
At Rust-Oleum, we believe promoting sustainability is everyone’s responsibility and encourage our associates to “reduce + reuse + recycle” at work, as well as at home. The Rust-Oleum Green Team, a group of associates representing departments throughout the company, continually audit their work environment and make recommendations that lead to a greener workplace. Over the years, Green Team recommendations have resulted in the reduction of packaging materials, the use of recycled paper for literature and labels, formalized recycling programs at all locations and more.
The Green Team also provides education and information on the company’s intranet site to increase awareness of the simple things we all can do in the workplace, at home and in the community and hosts events, like our annual Earth Day celebration, to strengthen our commitment to minimizing our impact on the planet.