News and Press Releases

  • ALS challenge

    Challenge Accepted

    We accept your challenge. On Wednesday, nearly 60 Rust-Oleum Corporation associates participated in the ALS Ice Bucket Challenge in front of the company’s headquarters. The company accepted the request after being challenged by a fellow associate, who was challenged by his customer who recently lost his sister to the disease. The company also made one of the largest donations to the ALS Association in the company’s history, through its RO Cares program.

  • Neverwet Auto Interior

    It’s What’s On The Inside That Counts

    NeverWet Auto Interior contains breakthrough technology that protects the surface with a superhydrophobic treatment that dramatically repels water, mud, ice and other liquids. It will repel water-based liquids on a variety of auto interiors including leather, cloth, and synthetic and natural fibers. This water-based technology is the ideal solution for protecting seats, floor mats, auto upholstery, trunks, children’s car seats and more.

  • Neverwet boot and shoe

    Dancing In The Rain

    It’s no secret that water, mud and slush can severely damage a pair of shoes. Now, instead of avoiding puddles, everyone can walk right through them using Rust-Oleum NeverWet Boot and Shoe water repelling treatment. This revolutionary, supherhydrophobic treatment protects materials from the harshest of weather conditions without altering their appearance. 

  • Krud Kutter

    Rust-Oleum Acquires Krud Kutter Business

    Krud Kutter specializes in problem solving cleaners and removers, which are water-based, bio-degradable, non-toxic and VOC compliant, while offering superior performance characteristics. The brand is sold across the country in home centers, hardware stores, mass merchants, and industrial supply outlets.

  • Zinsser Logo 350x235

    The Only Shellac Producer In North America

    Since as far back as the 17th century shellac has been used by painters and craftsmen to create masterpieces and protect the finish of interior woodwork. Shellac, a classic wood finish is produced by a tiny insect, the Lac Bug, native to India and Thailand. It is a natural resin secreted by the insects on specific trees found in Southeast Asia. The dark, reddish-brown resin is harvested, crushed, rinsed and processed. The resin can be tinted to bring out rich, natural colors in wood, or the seedlac can be bleached to remove color for a clear finish.