Rust-Oleum Introduces Ultimate Polyurethane with Soft Touch Technology Vernon Hills, Ill. – Achieving a durable, matte polyurethane finish that feels soft to the touch is now within reach thanks to Rust-Oleum innovation. New Rust-Oleum Ultimate Polyurethane with Soft Touch features a matte finish that creates a unique soft feel. The ultra-durable finish is formulated to provide maximum protection, yet feel soft and smooth to the touch. “Most polyurethane is available in three standard sheens: gloss, semi-gloss and satin,” said Rust-Oleum Director of Wood Care, Lisa Skrdlant. “Our new Ultimate Polyurethane with Soft Touch offers a matte finish with a twist. It has a soft, almost velvety feel. There’s nothing like it on the market today.” Ultimate Polyurethane with Soft Touch delivers exceptional performance, offering maximum resistance to scratches and stains. Its smooth, matte finish resists fingerprints naturally while delivering exceptional performance, making it ideal for high touch surfaces like doors, trim and furniture – any interior surface where a unique sheen and texture is desired. The low-odor, water-base formula dries quickly and offers the convenience of easy soap and water clean-up. Rust-Oleum Ultimate Polyurethane with Soft Touch is available in half pints and quarts for projects of every size.