A Durable Paint Designed For Flexibility

FlexiDip on Car Wheels

Rust-Oleum Introduces FlexiDip, an Innovative, Peelable Coating

Vernon Hills, Ill., Feb. 25, 2014
– From automotive wheels to home décor items, do-it-yourselfers can let their imaginations run wild with the infinite customization options of Rust-Oleum’s latest innovation: FlexiDip. Rust-Oleum FlexiDip is a flexible, removable rubber coating designed for decorative appeal, grip and comfort. This innovative, peelable paint is extremely durable, and can be applied and then easily removed once the do-it-yourselfer chooses, without leaving behind any sticky residue. Since it’s removable, FlexiDip is the perfect temporary solution for do-it-yourselfers and auto enthusiasts to express their creativity time and time again. 

Rust-Oleum FlexiDip is designed for use on surfaces such as metal, plastic and glass, providing a smooth, durable, matte finish. It is a functional, yet decorative coating, covering anything from wheel rims to tool handles, auto body art, jewelry, vases, utensils and more. FlexiDip’s superior durability allows it to withstand harsh weather conditions including road salt, ice and snow.   

  “Do-it-yourselfers and auto enthusiasts can add their own unique touch to a variety of different objects,” said Sean Lavery, brand manager for Rust-Oleum. “There is not just one suggested use. FlexiDip can be used to customize and change the color of any item, while adding protection and providing a slip free, comfort grip. The best part is if they change their mind, they can just remove it and re-coat with a different color.”
It is recommended to apply four to six coats of FlexiDip. The higher the build, the easier the product is to remove from the surface. For best results, wait five minutes between each coat and 24 hours to fully cure. If removal is desired on items used outside it is recommended to peel FlexiDip off the surface within three months of application. FlexiDip is available in Matte White, Matte Black, Matte Dark Gray and Matte Red.  

Rust-Oleum FlexiDip is available exclusively at The Home Depot.