HANDY, the official publication of the Handyman Club of America, represents the core of America’s home-improvement experts: the “prosumers” who are always remodeling or improving something, woodworkers who spend every Saturday in their workshops and guys who are just as good with metal and machines as they are with maple and moldings. HANDY also speaks to many of the hardest-to-reach building trades contractors, men who are experts in their fields and opinion leaders among their peers. Published six times a year, HANDY has the largest circulation of North American Media Group’s twelve titles with 1 million circulation and 3 million readers.
About North American Media Group
North American Membership Group, headquartered in Minnetonka, Minnesota, and owned by the Pilot Group, is the world’s largest lifestyle affinity membership organization with over 4.7 million members. NAMG is the only company of its kind that successfully combines membership, publishing and continuity marketing. It operates 11 national clubs, including North American Hunting Club, North American Fishing Club, Handyman Club of America, National Home Gardening Club, PGA TOUR Partners Club, Cooking Club of America, National Health & Wellness Club, Creative Home Arts Club, The History Channel Club, The National Street Machine Club and the Motorcycle Riders Club of America. For more information about NAMG, visit www.namginc.com.
The publishing arm of NAMG, North American Media Group, has earned a sterling reputation for delivering high-quality magazines and broadcast and digital properties with strong editorial content absorbed by passionate and loyal audiences. Its roster of magazine titles includes North American Hunter (rate base: 775,000), North American Fisherman (rate base: 440,000), HANDY (rate base: 1,000,000), Gardening How-To (rate base: 675,000), PGA TOUR Partners (rate base: 525,000), Cooking Pleasures (rate base: 450,000), Today’s Health & Wellness (rate base: 175,000), Today’s Creative Home Arts (rate base: 300,000), The History Channel Magazine (rate base: 275,000) and Street Thunder (Rate Base: 180,000).