It’s What’s On The Inside That Counts Rust-Oleum Introduces A NeverWet For Auto Interiors Vernon Hills, Ill., Jul. 16, 2014 – Often people focus on protecting the outside of their vehicle while overlooking the necessary care needed for the car’s interior. Similar conditions that affect the exterior of a car including water, mud, and slush are often dragged inside causing damage to the interior as well. Now with Rust-Oleum NeverWet Auto Interior Fabric water repelling treatment, do-it-yourselfers can protect their auto upholstery, carpets and floor mats by preventing water, mud, slush and stains from ruining the fabric. NeverWet Auto Interior contains breakthrough technology that protects the surface with a superhydrophobic treatment that dramatically repels water, mud, ice and other liquids. It will repel water-based liquids on a variety of auto interiors including leather, cloth, and synthetic and natural fibers. This water-based technology is the ideal solution for protecting seats, floor mats, auto upholstery, trunks, children’s car seats and more. “Before NeverWet Auto Interior, water-based stains were difficult to prevent on auto fabrics,” said Sean Lavery a brand manager from Rust-Oleum. “Thanks to this revolutionary technology, car owners can drive with their minds at ease knowing spills, mud and stains are no longer a concern.” NeverWet Auto Interior is applied in one single step using a trigger spray. It is available in a crystal clear finish that has no tacky feel and will not change the appearance of the surface. Allow the treated item to dry for 24 hours before exposing the surface to water-based liquids.