Rust-Oleum Acquires Citadel Floor Coating Business
Vernon Hills, Ill., Jan. 22, 2014 – Rust-Oleum Corporation announced today that it has acquired Citadel Restoration and Repair, Inc., a producer and marketer of premium concrete and wood deck floor coatings forboth the commercial and do-it-yourself (DIY) markets. Terms of the transaction were not disclosed.
Citadel’s unique coatings for concrete floors combine the benefits of lasting protection and beauty with quick return to service and easy application. The company’s Citadel® brand is marketed to professional contractors, while its Rock Solid® brand is targeted to the DIY market. Citadel also offers a premium line of Rock Solid exterior wood care products that provide performance advantages over conventional stains.
“Citadel has outstanding technology that we are excited to bring to our customers both in consumer and industrial markets,” stated Tom Reed, president of Rust-Oleum. Patrick Ilfrey, former owner of Citadel, will continue to lead this business as part of Rust-Oleum.