Think Pink In Cleveland

Together Rust-Oleum and Spread Awareness for Breast Cancer

Vernon Hills, Ill., June 9, 2014 – Rust-Oleum recently sponsored the Cleveland Open, a PGA TOUR sanctioned event on the TOUR held at the Lakewood Country Club, where 156 golfers competed in over 72 holes of stroke play for a purse of $600,000. Fun filled events took place throughout the tournament, including a special event on Saturday in hopes of raising awareness and money for breast cancer.  

            Rust-Oleum is dedicated to giving back to the community through its Rust-Oleum Cares program. As a sponsor, Rust-Oleum worked with the Cleveland Open to coordinate a “pink out” in an effort to promote breast cancer awareness at the tournament. The players were encouraged to wear pink and pink flags were placed throughout the course. Near the 18th green, stood a large wooden backdrop spray painted in pink glitter. Rust-Oleum associates encouraged spectators to take photos in front of the backdrop and post hashtag RO Cares on social media. For every hashtag posted, Rust-Oleum donated one dollar to the Susan G. Komen foundation.

             “Rust-Oleum welcomes the opportunity to help raise awareness for such an esteemed organization,” said Tom Reed president and chief operating officer of Rust-Oleum. “As an organization, we were honored to work with and promote a cause that we feel strongly about.”

             For more than a decade, Rust-Oleum has been supporting organizations, causes and activities that strengthen education, promote wellness and serve the needs of others through its Rust-Oleum Cares program.