Rust-Oleum Simplifies Painting with Color Spark Interior Paint, Available on Amazon

90 curated colors to bring spark to your space, combining durability with a streamlined shopping experience

VERNON HILLS, Ill., October 7, 2024 ­­­­­­­­­— Rust-Oleum, a global leader in manufacturing innovative coatings, announced the launch of its Color Spark™ interior paint line, available on Amazon. This new offering features a curated palette of 90 colors with unique names like Chi-Town Skyline and Afternoon Tea, crafted to inspire creativity and elevate spaces. Available in the popular eggshell and semi-gloss finishes, the Color Spark line is designed to bring convenience, confidence and durability for those looking to refresh their living spaces.

“Our goal is to provide a seamless and intuitive experience for homeowners who might feel overwhelmed by the choices involved in a painting project,” said Kendra Cardin, architectural coatings product manager at Rust-Oleum. “Even if you’re a first-time painter, Color Spark empowers you to achieve beautiful results in your home.”

Confidence in every gallon 

Rust-Oleum Color Spark interior paint is tailored for first-time homeowners who appreciate the convenience of shopping online but may have limited DIY experience. This aligns with findings from the Home Improvement Research Institute (HIRI) 2021 Online Home Improvement Consumer Purchasing survey, which indicated that 26% or 1 in 4 DIYers would consider purchasing paint online. This program offers a user-friendly shopping experience on Amazon, including comprehensive educational materials on product pages.

Explore our videos and infographics to confidently select the perfect color and sheen while determining how much paint you'll need for your space. Each gallon comes with detailed, step-by-step instructions for preparation and painting, along with expert tips to ensure a flawless finish.

Color Spark is formulated to provide the benefits of a paint and a primer in one product, removing the need for a separate primer in most circumstances. Exceptions include switching from dark to light colors, painting on unpainted or wooden surfaces, or covering water stains.

Each gallon is carefully tinted and shipped in a 100% recyclable carton and cardboard holder, arriving within 5-7 days.

Durability you can depend on

Color Spark paint makes your vision a reality with a paint that protects your home from everyday life. Crafted with an advanced formula, the paint resists scuffs, scratches and marks, while also being mold and mildew resistant* to keep your home looking fresh and radiant for years to come. Easily wipe away messes without excessive scrubbing or effort to maintain a spotless surface. Color Spark interior paint also provides exceptional hiding power, effectively concealing imperfections to deliver a flawless, uniform finish. With its smooth application, this paint makes your project simple and straightforward.

Program highlights:

• 90 color options: Enhance your space with a diverse palette inspired by the latest design trends.  
  
• Comprehensive educational resources: Find detailed guidance on Amazon and product labels, covering everything from sheen selection to application tips.
  
• Finish options: Choose between eggshell and semi-gloss finishes, both available in gallon sizes for $55.

Color Spark interior paint is available at amazon.com/colorspark. To learn more about the product offering, visit rustoleum.com/colorspark

*Product contains mildewcide to prevent the growth of mold and mildew on the paint film only