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Rust-Oleum Ramps Up Customer Experience Capabilities with New Fulfillment Center
California-based hub designed to ensure more contractors, professionals receive right products at the right time
Vernon Hills, Ill., Feb. 22, 2024 — Rust-Oleum, a global leader in manufacturing innovative coatings, today announced its latest initiative to expand its presence on the West Coast with a new fulfillment center in Sacramento, California. This strategic move enhances the company’s current distribution capabilities, ensuring efficient service to contractors and professionals across 13 states.
“At Rust-Oleum, service is synonymous with our brand. That’s why we work side-by-side with our customers through every step of the process to understand, anticipate and deliver on their needs,” said Nathan Owen, vice president of sales, Rust-Oleum. “We’re proud to further enhance our ability to cater to the diverse demands of industrial and commercial facilities.”
Right products, right time
The new site strategically positions Rust-Oleum to fulfill orders with increased efficiency and reduced shipping times. This location will also serve a territory spanning Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington and Wyoming.
In-demand products to be shipped from this center include Rust-Oleum’s new High Performance Industrial ROC coatings line of products all backed by a rust-proof guarantee, the company’s premium low-VOC, low-HAP coatings brand Sierra Performance, and its newest versatile innovation called The MULE. This highly washable, abrasion-resistant interior and exterior multi-surface coating can be used on walls, doors, trim and floors.
By stocking popular items and optimizing inventory, the company can improve the overall customer experience by getting end users what they need, when they need it.
“As a trusted leader in the industry, we are committed to continually refining our services and product offering to consistently exceed our customers’ expectations,” said Owen.
Learn more about Rust-Oleum’s professional solutions at LinkedIn, Facebook, Instagram and YouTube.
Find more details about the company’s extensive range of industrial products by visiting rustoleum.com/industrialsolutions.
Achieve the look of new floors in one day with Rust-Oleum HOME
Extremely durable coating holds up to life’s toughest moments!
DIYers can now paint any floor in any room with Rust-Oleum HOME. And since you don’t need to strip, sand or prime, it’s easier than ever to transform your outdated floors with beautiful and durable results for a fraction of the cost of replacement.
Rust-Oleum HOME is specially formulated to cover a variety of interior surfaces including ceramic and porcelain tile, hardwood, concrete, laminate, vinyl and linoleum. It’s perfect for bathrooms, kitchens, basements, laundry rooms and more.
“With our extensive color palette, you can create a customized look with color combinations and unique stencil designs and patterns,” says Kerri Schlenker, brand manager at Rust-Oleum. “We’ve made it easy for anyone wanting a fresh new look for floors that’s durable and easy on the budget.”
Rust-Oleum HOME works in just two simple steps. The fast drying floor coating offers two tintable base coats. The on-trend color palette includes a variety of neutrals, grays and deep hues that are perfect for creating contrasting designs.
Follow the base coat with either semi-gloss or matte top coats that provide a protective finish for long-lasting, life-tested durability! Each gallon covers up to 400 square feet. Rust-Oleum HOME is also available in quarts for smaller projects or an all-in-one kit.
Not sure which color to choose? Check out our interactive color tool here!
Custom Spray 5-in-1 Puts the Power of Creativity in Your Hands
Rust-Oleum delivers confidence, control and choice in its latest precision spray paint solution
Vernon Hills, Ill., April 3, 2023 – Rust-Oleum, an innovation leader for more than a century, today announced spray paint’s newest evolution, Custom Spray 5-in-1. This first-of-its-kind innovation in spray paint technology empowers with ease and allows painters to change spray patterns with a simple click of a dial.
“Custom Spray 5-in-1 was created after years of research and testing countless spray paint projects,” said Jeff Kistler, Executive Vice President, Product Management at Rust-Oleum. “We listened to consumers who said they wanted more choice, control, and creativity for their spray painting projects — 5-in-1 is the answer.”
The Custom Spray 5-in-1 gives DIYers a choice of five different spray patterns. With a turn of the dial, select fan sprays for larger surfaces and lower output sprays for detailed areas.
Whether it’s a wide, flat surface, a tangle of nooks and crannies, or anything in between, complicated projects need reimagined solutions. The Custom Spray 5-in-1 technology offers unexpected precision and puts the painter in charge.
The Custom Spray 5-in-1 dial offers these five spray patterns:
1. High Output
2. Standard
3. Low Output
4. Vertical Fan
5. Horizontal Fan
Custom Spray 5-in-1 is offered in the advanced Stops Rust formula. The formula harnesses technology to provide 30% greater corrosion resistance and color retention as compared to the original Stops Rust.
Whether you’re a veteran DIYer or new to spray painting, you’ll paint with confidence as you move from one spray pattern to another. You’ll get less overspray, fewer runs and drips, less wasted paint, and better results.
You’re in control. Welcome to the dawn of a new spray.
Learn more about Custom Spray 5-in-1 and experience its technology through augmented reality at customspray5in1.com.
Budget Bliss with Something Blue: Custom Meets Cost-Effective this Wedding Season
You don’t have to skimp on sophistication with the help of DIY, Rust-Oleum expert says
Vernon Hills, Ill., May 6, 2024 – Saying “I do” is getting even more costly for couples this year, with one recent survey pegging the average cost of a wedding to be more than $30,000. From engagement parties and showers to rehearsal dinners and even the big day, it can all add up. Rust-Oleum, a leading innovator in coatings and paints, offers tips and trends to help celebrate in style without breaking the bank.
The company recently unveiled Satin French Blue as its Spray Paint Color of 2024. This color is quickly becoming the darling of wedding events for its airy elegance and also offers a trending complementary spray paint palette. These colors are beautiful go-to’s to transform sign boards, easels, frames, gift card holders and more.
“Satin French Blue offers endless possibilities for projects that infuse spaces with color and joy,” said Lindee Katdare, creative producer and in-house DIY expert at Rust-Oleum. “It marries everything from the tradition, ‘Something old, something new, something borrowed and something blue’ for an unforgettable wedding experience.”
Custom crafts on the rise
A company survey of more than 150 brides and grooms showed that they are increasingly turning to DIY wedding projects to save on costs and add personalized touches to their festivities.
Top DIY projects for showers and weddings include:
- Invitations/Save the Dates
- Floral arrangements
- Decorations (centerpieces, signage)
- Guest favors and gifts
“DIY helps you save on costs but also creates priceless memories that resonate for a lifetime,” said Katdare. “With color and creativity, these touches can infuse a special sense of charm and meaning without sacrificing style.”
A few of Katdare’s favorite transformations include using Universal Aged Metallic Spray Paint in Vintage Gold to give wooden or metal easels a classic look. She also likes playing up something blue by turning champagne caddies into personalized bridesmaid gifts or adding unique and unexpected pops of color to floral centerpieces.
Making a statement with sapphire
As more people shift away from traditional white décor, the Pinterest 2024 Wedding Report revealed searches for “blue wedding rings” up 155%. But Katdare says rings shouldn’t be the only showstopper in blue. She says Rust-Oleum’s Custom Spray 5-in-1 in Satin Sapphire Blue is a great choice for painting chairs for an eclectic wedding or bridal shower.
“Don’t be afraid to experiment with color. It can easily elevate any occasion to add your vibes, your way,” said Katdare. “What I love about Rust-Oleum’s new Custom Spray 5-in-1 is how it’s the perfect go-to spray paint for newbies and experts. It packs five ways to spray in one can. From larger surfaces with a wide fan or even intricate and detailed areas with a low-output spray, it’s confidence at your fingertips to help you get the job done right.”
Looking for even more inspiration before wedding bells ring? Simply search for weddings on Rust-Oleum’s inspiration section at Inspiration.
Discover unlimited ways to spray your way by visiting customspray5in1.com. Check out the company’s Spray Paint Color of the Year and complementary palette at Color of the Year.
Rust-Oleum Presents Satin French Blue as its 2024 Spray Paint Color of the Year
Captivating cool tone inspires imagination and transformation
Vernon Hills, Ill., March. 4, 2024 — Rust-Oleum, a leading innovator in coatings and paints, unveiled Satin French Blue as its Spray Paint Color of the Year for 2024. This captivating hue exudes sophistication and inspires boundless creativity.
"In a complex world where time seemingly flies by, Satin French Blue serves as a tranquil oasis," said Lindee Katdare, creative producer and in-house DIY expert at Rust-Oleum. "From revitalizing tired furniture pieces to transforming everyday objects into works of art, our color of the year offers endless possibilities for projects that infuse spaces with color and joy."
Igniting imagination
Accompanying Satin French Blue, Rust-Oleum presents a captivating palette featuring Satin Ink Blue, Satin Wildflower Blue, Gloss Dreamy Lavender, Chalked Tate Green, Satin Sapphire, and Vintage Gold. Each of Rust-Oleum’s different brands of spray paint, including 2X Ultra Cover, Stops Rust, Chalked, and Universal, are represented in the line.
Whether it’s illuminating a window bay, adding a pop of color to your patio arrangement or enhancing an accent piece in your home, Satin French Blue redefines the concept of blue sky thinking.
Empowering users
With a focus on authenticity and attainability, Rust-Oleum encourages users to explore small vignettes in their homes, utilizing owned, thrifted or low-cost decor easily transformed by the versatile hues in the color palette.
"Life and style don’t have to be a blur," said Katdare. "By offering dependable products in both trending and timeless shades, Rust-Oleum empowers users to overcome hesitation and embark on effortless transformations."
Discover how you can make your space come to life with Satin French Blue and the curated palette of complementary spray paint colors here.
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