Rust-Oleum’s “Spray It Forward” Mural Program Gains Momentum Nationwide

Unveiling new murals, inviting artists and nonprofits to share projects that celebrate communities

May 28, 2025 – Rust-Oleum, a trusted leader in paints and coatings since 1921, is taking its commitment to creativity and community to the next level with its “Spray It Forward” mural program. This impactful initiative brings together artists and nonprofits to celebrate creativity, cultural storytelling and meaningful neighborhood connections.

At the heart of this program is Rust-O™, Rust-Oleum's first spray paint line designed exclusively for artists. With its bold palette and outstanding performance, Rust-O empowers muralists to push the boundaries of creativity. Each mural not only reflects the unique identity of its community but also includes a subtle nod to Rust-Oleum’s legacy of supporting artistry and innovation through a hidden “Easter egg.”

“Art has a profound ability to connect people and tell meaningful stories,” said Natalie Klemko, product manager at Rust-Oleum. “The Spray It Forward program and Rust-O Artist Spray Paint ensure artists have the tools they need to make an impact. Together, we’re creating spaces that help communities feel seen, valued and inspired.”

Turning creativity into community

Several notable mural projects are currently in development for 2025, each showcasing the unique character and stories of its community:

• Battle Bandera Boxing Club – Chicago, Ill.
  Acclaimed muralist Ali Six will bring Humboldt Park’s vibrant Puerto Rican heritage to life with a stunning mural at the Battle Bandera Boxing Club. Featuring symbolic elements like the Coqui  frog as a resilient boxer, the Pan-African-inspired Puerto Rican flag, palm trees and native flowers, the artwork is a powerful celebration of cultural pride. For the boxing club, it’s more than just art—it’s a statement of community resilience and a commitment to violence prevention.

• Attleboro Maker’s Festival – Attleboro, Mass.
  At the heart of the Attleboro Maker’s Festival, local artist Nick Gilbert will craft a mural that honors the city’s industrial legacy and creative spirit. This vibrant piece will reflect the synergy between Attleboro’s industrious past and its innovative present.

• Carolina Beach Mural Fest – Carolina Beach, N.C.
  The Carolina Beach Mural Project, a nonprofit dedicated to celebrating the area’s rich culture and history, celebrated 100 years of Carolina Beach with its inaugural Mural Fest. Seven talented muralists created works using Rust-O Artist Spray Paint that capture the essence of the region’s heritage. These murals serve as vibrant connections between the community’s past and present, inspiring both residents and visitors through the unifying power of art.

• Kenosha Downtown Mural Project – Kenosha, Wis.
  Led by the Kenosha Community Foundation, the Kenosha Murals Project celebrates the strength and unity of the local community. Celebrated artist Ese Dionisio brings his unique vision to this stunning 5,000-square-foot mural, designed to breathe new life into the heart of downtown.

Honoring artistic excellence

The “Spray It Forward” initiative also shines a spotlight on existing murals that exemplify cultural expression and artistic brilliance. Among them is the SOMA Pilipinas mural by Venazir Martinez in San Francisco, honored with Rust-Oleum's Dream Big Award as part of the 2025 National Mural Awards. Located in the heart of the city’s Filipino American cultural district, this vibrant artwork celebrates Filipino heritage, honors the contributions of immigrants and beautifully captures the diverse narratives that shape the community.

Rust-Oleum invites artists and nonprofits to share their visions and join the “Spray It Forward” movement. By fostering unity, celebration and creativity, the program aims to build a brighter, more colorful future for communities across the nation.

To learn more about the “Spray It Forward” mural program or find out how to get involved, visit rustoleum.com/SprayItForward.

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